Our friends at REDES Sustainable Fishing asked us to produce an animation that communicate to Peruvian decision makers in hotels, restaurants and supermarkets the importance of not only complying with current fishing regulations, but also going further and adopting responsible fishing practices as in the rest of the world.
We develop the story of Ariel, who, motivated by the experience of a friend who came from abroad, sets off on a journey along the Peruvian coast to discover what is the story behind each fish or shellfish that she sold at her fish shop.
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